Click the button below and listen to answer the questions. Then check your answers with the correct answers given in the comment box!
NeoTips for MCQ Multiple Selection
In Multiple-Choice, cross-out the options that are obviously wrong and do not fit in the whole theme of the conversation. Remember that in Multiple Choice Multiple Selection, more than one answer is correct.
Choose THREE letters A-F.
Which THREE factors help make museums more effective?
A organising bigger exhibitions
B providing greater choice
C attracting new visitors
D investing in buildings
E increasing the size of the staff
F cooperating with other organisations
According to the speaker, what is mainly true about each of these areas?
Write the correct letter A, B or C, next to questions 4-10.
A It is done by museum managers and staff alone.
B It is done by the local council
C It means working with local businesses.
4 designing new exhibitions
5 paying for new exhibitions
6 advertising exhibitions
7 researching people’s needs
8 involving local people
9 arranging talks and workshops
10 maintaining museum buildings
Lecturer: Good afternoon. So far in these lectures we’ve been looking at the management of public services and the ways in which they try to improve. Today I want to look at the museum service, since it’s a very good example of the kind of service that everyone says they want in theory but which in practice often has to work with limited budgets.
The key aim of most museums today is to make themselves more effective. In the past, a museum might simply collect and organize old objects and display them in glass cabinets. Often, these displays didn’t change from one year to the next and simply got bigger as the museum bought more exhibits. However, falling numbers of visits to museums taught managers that bigger wasn’t necessarily better, and that museums had to adapt to deal with a changing world. Museums have learnt that they need to offer a
greater variety of services for people in their local area to choose between. They also need to reach as wide an audience as possible and need to find innovative ways of getting people through the
door who we perhaps wouldn’t think of as traditional museum visitors children, for example, or people from various ethnic backgrounds.
Museum managers often don’t have the funding to do very much about the buildings they manage, but they can do a lot about the experience of visiting those buildings. A lot depends on the staff,
of course, however big or small the team running the museum may be. But there are also relationships outside the museum which have a large effect. Rather than work alone, good museums these
days work very closely with local councils and businesses.
These relationships can be quite complicated, and it’s important to understand the different responsibilities. Most museums find that there are things that are the direct responsibility of staff, such as planning and designing new public displays and there are things that…
They need outside help for. I’d like to go on to consider some of these areas. Museums have for a long time complained of a lack of funding. They are often not at the top of the list when it comes to local councils deciding what to do with their money. This has led to museums seeking alternative sources, and the local business community has been a valuable partner. More often than not these days you’ll see that an exhibition is sponsored by a business that has some connection to the subject. Their logo will appear on any promotional material that the museum produces to advertise its events such as leaflets and ads in the local press.
Museums also can’t afford to see themselves in isolation from the local community, and that obviously involves knowing exactly who the local community is. In most museums, the staff themselves will come from the town or city where the museum is located and should have some knowledge of the needs of local people.
However, they will usually rely heavily on studies done by the local council which tell them what people want from their museum service. Once they have that information, it’s then up to the staff to decide how they’re going to get the people of their area more involved in the museum either as visitors or even possibly as volunteers.
Apart from the exhibitions, museums provide a whole range of activities, including things like talks or workshops on subjects that local people may be interested in. The museum staff probably lack the expertise to talk on many subjects and so it usually meansinviting speakers from different places, possibly even from different countries. This is exactly the kind of thing that museums will try to do in partnership with companies from the local area, who are often willing to pay for speakers if their brand name is displayed at the event.
Museums, of course, need various well-maintained buildings. It’s important that people can access the museum services easily and comfortably, and it will usually be the local authorities who are responsible for that. This funding is, of course, ultimately provided by local people through their taxes, so.