When asked what communication skills employees needed, one recruiter
said that newhires “need the ability to take something that is awkwardly
written and make it flow smoothly—to express business ideas in writing
that is 180 degrees [different] from writing for English classes.”
Surveys of employers show that communication skills are critical to
effective job placement, performance, career advancement, and
organizational success. “Businesses are crying
out—they need to have people who write better,” said Gaston Caperton,
As soon as you move one step up from the bottom, your effectiveness
depends on your ability to reach others through the spoken and written
word. PETER DRUCKER.
There are different people so there are different messages.
Communication always happens – we cannot control it but we try to make
communication as effective as possible by writing effective messages
that target the audience.
Structuring the Message
The right message for the right audience means nothing unless the message is structured properly so the audience can understand
it. The structure must have a flow for easy comprehension. Catchy headings and powerful introductory paragraphs hit
the hearts and minds of the target readers.
Words Have Power
Communication is not possible without words. Certain words have more
emotional power than others. Words like ‘family’, ‘kids’ and ‘home’ have
more emotional appeal while words like ‘relatives’, ‘boys’ and ‘house’
have almost no positive emotional appeal – they disperse the reader.
Words used in a proper context can be magical.
Words are thought of as being like wagons; load them up, send them off, and the goods will be automatically delivered.
Communication Process is Simple
This communication process
generally involves five steps: Sender has an
idea. Sender encodes the idea in a message. Message travels over a
channel. Receiver decodes message. Feedback travels to sender. Business
Communication is not a college subject; it is a skill that changes
business itself. Entrepreneurs, trainers, businessmen and teachers all
need business communication to convey their business message.
ability to write opens doors to professional employment. Communication
skills are critical for your success because business is globalized and
most communication is conducted in
- Writing and Responding to all types of business messages.
- Learn effective message planning that targets your audience.
- Structure your message for easy comprehension.
- Use Power Diction and Vocabulary to influence your buyers.
- Learning fantastic revising and editing techniques.
- Copy-writing techniques and CRM.
- Effective revising model and grammar sense.
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