What is Corporate English?


Corporate English is the type of English that is used in the

Corporate world. Excellent English is essential in organizations that
communicate internationally. Improved communication skills make work
teams more effective, and allow employees to achieve their goals. The
fastest-spreading language in human history, English is spoken at a
useful level by some 1.75 billion people worldwide—that’s one in every
four of us. To help meet the demand for higher level English in the workplace,
Corporate English communication skills training and evaluation are
highly recommended.

NEO expertise in English language teaching equips your staff with the
language to communicate confidently in a professional context that
facilitates communication and performance and develop the culture of

Benefits of Englishnization
Three primary reasons are driving the move towards English as a corporate standard.
  • Competitive pressure. If you want to buy or sell,
    you have to be able to communicate with a diverse range of customers,
    suppliers, and other business partners. If you’re lucky, they’ll share
    your native language—but you can’t count on it. Companies that fail to
    devise a language strategy are essentially limiting their growth
    opportunities to the markets where their language is spoken, clearly
    putting themselves at a disadvantage to competitors that have adopted
    English-only policies. 
  • Globalization of tasks and resources. Language
    differences can cause a trouble when geographically dispersed employees
    have to work together to meet corporate goals. An employee from Pakistan
    may need input from an enterprise in UK or Greece. Without common
    ground, communication will suffer. Better language comprehension gives
    employees more firsthand information, which is vital to good decision
Thinking Patterns. The shift in using a new language
automatically shifts the thinking patterns that improve communication
skills leading to productive results and better performance.
Implementation of English
Change is always resisted and difficult to be implemented. There are
Four Types of Employee Response when implementing English Language in
the organization. Ideally, employees would fall in what I call the
“inspired” category—those who are excited about the move and confident
that they can make the shift. They’re optimistic and likely to embrace
the challenge. But undoubtedly, some employees will feel “oppressed.”
Those people don’t think the change is a good idea, and they don’t think
they’ll cut it.
Frustrated employees say, “My company and I would benefit it I learned English but I don’t think I can do it”, Inspired Employee says: “I am capable of learning English and it would be good for me and my company if I did”, Oppressed Employee says, “I don’t think I am learning English and I don’t see the benefit to me or my company to learn it” and Indifferent Employee: “I can learn English but I don’t see the benefit for me or my company”.
The Solution
There are mainly three solutions to English Learning in the corporate setting.
The Leadership English.
The use of English for leaders that helps them communicate better in
the global context, manage teams better and help them perform
effectively. The leaders’ learning a new language helps him change his
own thinking patterns when leading the team. For example, the leadership
can move from Tell-Do Pattern of Leadership to Ask-Perform Pattern of
Leadership. In Tell-Do Style, leaders might be using a language that
commands the teams and that creates more resistance in the company.
Leaders can take Ask-Perform Approach where they can engage their
employees. Let’s take a simple example of a leader dealing with an
employee who almost always messes up with his projects and performance,
instead of saying “I want the work to be completed by 10 am tomorrow”,
the leaders in Ask-Perform style can say, “Can you help me understand
on how you can complete this work by 10 am tomorrow?” and then lead from
that point to the whole process of completing the project.
The Team English.
Team benefits from English language more than any other pillar of
organization because they always interacting with each other and also
that’s where problems come up so frequently. The Team English can be
helpful in dealing with conflicts and solving day-to-day job issues. For
example, when the team learns to use English, it depersonalizes their
emotions in communication messages. They can learn to use, “I guess”, “I
am curious” or “I need help with…” rather than saying, “You are a
jerk”. Learning new words can solve most of the work-place problems.
The Sales English.
You sell for a living. That’s your job, but you use English, not your
first language. You know how to sell but you feel sure that because you
have never had any specific English language training for sales, you
could do much better. This is a customized course in English that helps
you close more deals. We know that rapport is very critical in sales.
Imagine a salesman speaking this to his prospect, “How are you, Dear
Ali?”. What impression does it create on the prospect? – a boring and
canned response. Instead, imagine the same salesman saying, “Glad to see
you again, Mr. Ali”. This will show a can-do positive attitude. Words
like ‘Basically or Obviously’ create a bad impact. English can be
helpful when closing the sales, for example in using the Assumptive
Close, “When do you want to get the goods delivered to you?”. And also
dealing with objections when the client says, ‘It is too expensive’ and
the salesman says as in, ‘I know how you feel, I felt the same way,
until I found that it is actually cheaper’.
and managers can help employees move from one state to
another more easily than you might expect. There are fairly simple
strategies that aid the shift, typically involving some combination of a
strong psychological boost and practical training. Encouragement from
managers and executives—simple statements like “You can do it” or “I
believe in you”—make all the difference.
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E-mail: neotrainings@gmail.com Blog: www.profnaeem.blogspot.com

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