Website Writing


What is it?

Website writing is specialized writing that targets the Internet audience and focuses search-engine optimization in articles, blog posts and product reviews. The main purpose of this type of writing is to educate the audience. Most web content includes stories but this is not common because some web articles and posts are informative only; they are not a sales copy.

Purpose of Website Writing

Website writing aims to provide complex information in an easy form, so the information is properly understood and retained. The central focus of web writing is always the keyword – keyword helps SEO ranking of the whole website or a particular article or post. Web writing is aimed at relevance which means that the website text must be useful and helpful to the reader. Relevance also increases the search-ability of the website by way of keywords for search engines to find and display the information.

Types of Website Writing

Website content is written for various purposes and in various forms to communicate the message. The most common forms of website content is blogging, newsletters and articles. The following is an extract from one
of the articles in this blog Communication Skills.

Communication is Survival:  If you don’t communicate, you will die. Look at lion. Even a lion doesn’t hunt a pack of deer; he only attacks a stray deer. Why? Because the stray deer cannot communicate to the pack. We cannot stay aloof in modern society. Our survival depends on our communication skills.

Product description is another type of website content writing. Since the reader doesn’t have the product in physical form, a description of the product is necessary to convey the facts and feelings about the product so that the reader can make an informed decision. The following is an example of Product Description from this blog article NeoEnglish.

NeoEnglish provides the solution. NeoEnglish is the easiest and the most effective way of learning English at all levels. NeoEnglish finds out your key weakness and teaches you the English you need, not the English you don’t need.

The information must be actionable, searchable and shareable so more and more readers can access that information.

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